| # | Institution | Type | Branches | Deposits | Share |
|---|---|---|---|---|---|
| 1 | First Horizon Bank | Bank | 134 | $34.13B | 11.66% |
| 2 | Pinnacle Bank | Bank | 57 | $32.31B | 11.04% |
| 3 | Bank of America, National Association | Bank | 53 | $23.96B | 8.19% |
| 4 | Regions Bank | Bank | 193 | $23.10B | 7.89% |
| 5 | Truist Bank | Bank | 98 | $16.59B | 5.67% |
| 6 | FirstBank | Bank | 69 | $10.26B | 3.51% |
| 7 | Eastman Credit Union | Credit union | 22 | $6.28B* | 2.15% |
| 8 | U.S. Bank National Association | Bank | 55 | $5.83B | 1.99% |
| 9 | Wilson Bank and Trust | Bank | 32 | $5.33B | 1.82% |
| 10 | Knoxville Tva Employees Credit Union | Credit union | 25 | $4.59B* | 1.57% |
| 305 more institutions, year-over-year share and branch changes with Pro →$29/mo, cancel any time. | |||||
* Credit-union deposits are estimated (June total shares spread evenly across branches).
| County | Deposits | Inst. | Leader | Top share | HHI |
|---|---|---|---|---|---|
| Davidson | $68.01B | 57 | 26% | 1,498 | |
| Shelby | $40.53B | 74 | 42% | 1,983 | |
| Knox | $24.62B | 49 | 15% | 839 | |
| Williamson | $15.29B | 43 | 15% | 696 | |
| Hamilton | $14.97B | 40 | 18% | 1,064 | |
| Rutherford | $10.98B | 35 | 21% | 931 | |
| Sumner | $6.33B | 31 | 13% | 664 | |
| Sullivan | $5.97B | 20 | 48% | 2,629 | |
| Montgomery | $5.77B | 18 |
Put these institutions on the territory map, screen them by ratio, or ask your AI assistant which ones are losing share.
| 16% |
| 965 |
| Washington | $5.44B | 28 | 31% | 1,491 |
| Wilson | $5.37B | 20 | 43% | 2,158 |
| Sevier | $4.69B | 13 | 32% | 2,093 |
| Blount | $4.37B | 23 | 21% | 943 |
| Bradley | $3.85B | 21 | 21% | 1,076 |
| Putnam | $3.65B | 19 | 15% | 879 |
| Madison | $3.31B | 24 | 19% | 1,180 |
| Maury | $2.54B | 12 | 36% | 1,818 |
| Hamblen | $2.46B | 13 | 22% | 1,350 |
| Anderson | $2.42B | 17 | 21% | 1,109 |
| Hawkins | $2.35B | 9 | 40% | 3,073 |
| Greene | $2.09B | 10 | 27% | 1,817 |
| Coffee | $2.07B | 12 | 25% | 1,307 |
| Cumberland | $1.88B | 10 | 25% | 1,694 |
| Dickson | $1.87B | 11 | 26% | 1,361 |
| Loudon | $1.72B | 11 | 27% | 1,508 |
| McMinn | $1.72B | 14 | 21% | 1,316 |
| Bedford | $1.69B | 11 | 39% | 2,009 |
| Robertson | $1.58B | 11 | 28% | 1,625 |
| Warren | $1.51B | 9 | 32% | 1,967 |
| Carter | $1.42B | 9 | 35% | 2,381 |
| Henry | $1.40B | 7 | 45% | 2,787 |
| Jefferson | $1.30B | 10 | 21% | 1,402 |
| Claiborne | $1.28B | 5 | 46% | 3,144 |
| Roane | $1.25B | 10 | 20% | 1,332 |
| Monroe | $1.25B | 9 | 28% | 1,779 |
| Gibson | $1.24B | 9 | 20% | 1,386 |
| Unicoi | $1.18B | 3 | 77% | 6,178 |
| Fayette | $1.18B | 8 | 52% | 3,181 |
| Wayne | $1.16B | 4 | 42% | 3,372 |
| Dyer | $1.15B | 7 | 53% | 3,267 |
| Giles | $1.07B | 7 | 49% | 3,131 |
| Marshall | $1.07B | 9 | 51% | 3,002 |
| Campbell | $1.06B | 10 | 17% | 1,279 |
| Lawrence | $1.03B | 11 | 27% | 1,306 |
| Obion | $1.03B | 10 | 23% | 1,507 |
| Tipton | $1.02B | 13 | 17% | 1,231 |
| Lincoln | $1.01B | 9 | 25% | 1,554 |
| Macon | $961.9M | 3 | 58% | 4,913 |
| Franklin | $953.4M | 8 | 32% | 1,772 |
| Weakley | $943.2M | 10 | 27% | 1,534 |
| Cocke | $918.6M | 6 | 27% | 1,986 |
| Benton | $862.0M | 4 | 68% | 4,991 |
| Hardin | $856.4M | 8 | 65% | 4,500 |
| Carroll | $842.5M | 9 | 41% | 2,486 |
| Marion | $830.0M | 6 | 33% | 2,474 |
| Cheatham | $800.3M | 6 | 30% | 2,286 |
| Henderson | $768.0M | 7 | 45% | 3,094 |
| Rhea | $759.5M | 6 | 31% | 2,174 |
| Smith | $754.7M | 4 | 58% | 4,284 |
| DeKalb | $704.5M | 4 | 39% | 2,889 |
| Overton | $652.7M | 5 | 52% | 3,422 |
| White | $643.8M | 5 | 31% | 2,235 |
| Humphreys | $563.9M | 6 | 35% | 2,282 |
| McNairy | $553.7M | 9 | 21% | 1,351 |
| Fentress | $552.4M | 5 | 37% | 2,609 |
| Lauderdale | $541.9M | 7 | 32% | 1,981 |
| Hardeman | $533.9M | 5 | 34% | 2,517 |
| Decatur | $471.7M | 4 | 37% | 2,795 |
| Scott | $455.8M | 3 | 66% | 5,084 |
| Sequatchie | $431.6M | 3 | 64% | 5,113 |
| Union | $422.1M | 5 | 33% | 2,530 |
| Haywood | $383.7M | 4 | 59% | 4,037 |
| Johnson | $371.1M | 3 | 52% | 4,078 |
| Stewart | $348.6M | 4 | 42% | 3,398 |
| Crockett | $344.1M | 6 | 67% | 4,730 |
| Lewis | $327.7M | 6 | 24% | 1,869 |
| Polk | $321.8M | 5 | 36% | 2,557 |
| Chester | $306.0M | 5 | 45% | 3,535 |
| Hickman | $296.1M | 4 | 39% | 2,859 |
| Meigs | $283.1M | 3 | 50% | 4,528 |
| Perry | $272.0M | 2 | 62% | 5,283 |
| Trousdale | $271.5M | 3 | 51% | 4,546 |
| Grainger | $267.8M | 2 | 91% | 8,284 |
| Cannon | $249.6M | 5 | 29% | 2,346 |
| Bledsoe | $220.4M | 2 | 53% | 5,024 |
| Jackson | $214.1M | 2 | 51% | 5,001 |
| Pickett | $196.4M | 2 | 91% | 8,369 |
| Houston | $193.7M | 2 | 72% | 5,977 |
| Grundy | $188.8M | 1 | 100% | 10,000 |
| Morgan | $175.3M | 2 | 56% | 5,069 |
| Clay | $154.8M | 2 | 57% | 5,087 |
| Moore | $118.5M | 3 | 42% | 3,462 |
| Hancock | $110.1M | 2 | 54% | 5,030 |
| Van Buren | $75.6M | 1 | 100% | 10,000 |
| Lake | $51.7M | 2 | 51% | 5,003 |
| Metro | Deposits | Inst. | Leader | Top share | HHI |
|---|---|---|---|---|---|
| Nashville-Davidson--Murfreesboro--Franklin, TN | $115.31B | 96 | 20% | 916 | |
| Memphis, TN-MS-AR | $51.24B | 91 | 34% | 1,372 | |
| Knoxville, TN | $36.30B | 66 | 13% | 665 | |
| Chattanooga, TN-GA | $18.91B | 50 | 14% | 808 | |
| Kingsport-Bristol, TN-VA | $11.70B | 32 | 42% | 2,011 | |
| Clarksville, TN-KY | $8.74B | 26 | 17% | 898 | |
| Johnson City, TN | $8.05B | 31 | 25% | 1,242 | |
| Jackson, TN | $5.20B | 30 | 15% | 947 | |
| Cleveland, TN | $4.17B | 23 | 19% | 997 | |
| Morristown, TN | $3.76B | 15 | 20% | 1,105 |