Deposit markets / Credit unions vs. banks

Credit unions vs. banks

Credit unions’ share of branch deposits nationwide and where it is moving, June 2022 → June 2025. CU deposits are estimated per branch from call-report shares.

CU share of deposits

10.3%

-0.76 pts since 2022

CU branch deposits (est.)

$2.03T

Bank branch deposits

$17.66T

Credit unions with branches

5,325

Banks with branches

5,947

Trend

By state CU share of branch deposits, June 2025

Market	Deposits	CU share	Change since 2022	CUs / banks	Leader
Idaho	$63.67B	38.0%	+0.12 pts	40 / 31	Idaho Central Credit Union
Alaska	$23.49B	31.7%	-3.45 pts	12 / 7	Wells Fargo Bank, National Association
Washington	$293.34B	30.3%	+0.30 pts	102 / 60	Bank of America, National Association
New Mexico	$62.03B	28.4%	-3.86 pts	48 / 55	Wells Fargo Bank, National Association
Oregon	$141.14B	27.6%	+3.07 pts	61 / 33	U.S. Bank National Association
Michigan	$354.05B	24.4%	-1.68 pts	211 / 98	JPMorgan Chase Bank, National Association
Hawaii	$73.66B	24.4%	-0.30 pts	50 / 11	Bank of Hawaii
Vermont	$23.91B	23.4%	+0.41 pts	17 / 24	TD Bank, National Association
Wisconsin	$257.55B	22.7%	-1.33 pts	136 / 186	U.S. Bank National Association
Colorado	$201.42B	22.0%	-2.30 pts	77 / 118	Wells Fargo Bank, National Association
New Hampshire	$58.72B	20.8%	-2.19 pts	22 / 39	TD Bank, National Association
Maine	$58.20B	20.7%	-2.01 pts	51 / 28	TD Bank, National Association
Alabama	$161.97B	20.3%	-1.53 pts	120 / 126	Regions Bank
District of Columbia	$80.59B	20.0%	-0.37 pts	52 / 34	Bank of America, National Association
Virginia	$401.55B	19.0%	-1.23 pts	128 / 105	Capital One, National Association
Rhode Island	$49.62B	18.7%	-0.84 pts	16 / 14	Citizens Bank, National Association
Iowa	$147.01B	17.9%	-2.66 pts	80 / 258	Principal Bank
Montana	$44.82B	16.8%	-0.57 pts	44 / 48	Glacier Bank
South Carolina	$150.20B	16.7%	-1.04 pts	65 / 73	Bank of America, National Association
Maryland	$238.70B	16.6%	-0.51 pts	77 / 70	Bank of America, National Association
Wyoming	$24.86B	16.0%	-1.80 pts	22 / 44	First Interstate Bank
Indiana	$248.01B	15.6%	-1.78 pts	155 / 127	JPMorgan Chase Bank, National Association
Arizona	$256.72B	15.2%	+0.31 pts	56 / 57	JPMorgan Chase Bank, National Association
Tennessee	$262.20B	14.6%	-1.47 pts	142 / 159	First Horizon Bank
Georgia	$365.11B	13.4%	+0.12 pts	104 / 171	Truist Bank
California	$2.01T	12.9%	-0.32 pts	271 / 168	Bank of America, National Association
Florida	$958.15B	12.9%	-0.34 pts	138 / 184	Bank of America, National Association
Kentucky	$137.55B	12.5%	+0.49 pts	66 / 151	PNC Bank, National Association
Kansas	$113.94B	11.8%	+1.18 pts	79 / 230	Bank of America, National Association
Louisiana	$146.70B	11.7%	+0.93 pts	154 / 117	JPMorgan Chase Bank, National Association
Oklahoma	$158.51B	11.6%	-1.12 pts	61 / 194	BOKF, National Association
Pennsylvania	$628.23B	11.4%	-0.23 pts	314 / 147	PNC Bank, National Association
Nevada	$136.65B	11.2%	+1.06 pts	25 / 49	Bank of America, National Association
North Dakota	$46.32B	10.9%	-1.77 pts	34 / 71	Bell Bank
Minnesota	$330.29B	10.8%	+0.99 pts	96 / 276	U.S. Bank National Association
Connecticut	$150.92B	10.6%	+0.66 pts	82 / 47	Bank of America, National Association
Mississippi	$77.58B	10.6%	-1.36 pts	73 / 79	Trustmark Bank
North Carolina	$808.48B	10.3%	-3.65 pts	85 / 85	Bank of America, National Association
Texas	$1.59T	9.3%	+1.15 pts	448 / 440	JPMorgan Chase Bank, National Association
Nebraska	$97.16B	9.3%	-0.61 pts	61 / 159	First National Bank of Omaha
West Virginia	$50.93B	8.7%	-1.24 pts	84 / 66	United Bank
Illinois	$758.39B	8.1%	-0.45 pts	230 / 380	JPMorgan Chase Bank, National Association
Massachusetts	$627.06B	7.1%	-2.35 pts	138 / 118	State Street Bank and Trust Company
Missouri	$284.88B	7.1%	+1.31 pts	110 / 247	UMB Bank, National Association
Ohio	$603.40B	6.9%	-1.00 pts	223 / 183	U.S. Bank National Association
Puerto Rico	$89.80B	6.7%	+2.58 pts	8 / 6	Banco Popular de Puerto Rico
Arkansas	$111.04B	5.5%	-0.97 pts	64 / 108	Arvest Bank
Utah	$1.12T	4.5%	-1.49 pts	81 / 61	Morgan Stanley Bank, National Association
New York	$2.68T	4.0%	-0.15 pts	299 / 172	JPMorgan Chase Bank, National Association
New Jersey	$450.65B	4.0%	-0.14 pts	149 / 99	Bank of America, National Association
Delaware	$541.16B	0.5%	-0.24 pts	20 / 35	Capital One, National Association
South Dakota	$924.49B	0.5%	-0.23 pts	35 / 80	Citibank, National Association

Where credit unions are gaining counties $250M+

Market	Deposits	CU share	Change since 2022	CUs / banks	Leader
La Paz, AZ	$506.8M	60.6%	+60.57 pts	1 / 2	Arizona Financial Credit Union
Wallowa, OR	$370.1M	54.5%	+54.55 pts	1 / 2	Spokane Teachers Credit Union
Charlton, GA	$274.2M	43.4%	+43.38 pts	1 / 2	Georgia's Own Credit Union
Bell, KY	$533.2M	46.9%	+41.93 pts	2 / 3	Y-12 Federal Credit Union
Sullivan, NY	$2.27B	39.3%	+39.12 pts	2 / 7	Hudson Valley
Bertie, NC	$342.4M	62.3%	+37.11 pts	2 / 1	State Employees' Credit Union
Southeastern Connecticut, CT	$9.34B	37.0%	+36.98 pts	8 / 12	Navy Federal Credit Union
Humacao, PR	$1.47B	39.0%	+36.73 pts	2 / 3	Pentagon Federal Credit Union
Rio Grande, PR	$268.6M	35.6%	+35.59 pts	1 / 1	Banco Popular de Puerto Rico
Barbour, AL	$763.4M	46.3%	+34.88 pts	2 / 5	All In Federal Credit Union

Which institutions are actually moving the share?

Pro lists the credit unions and banks gaining and losing the most share in their home counties, with rank changes — the competitive set for any territory.

See Pro →

Credit unions vs. banks

By state CU share of branch deposits, June 2025

Where credit unions are gaining counties $250M+

Where banks are holding or winning counties $250M+