| # | Institution | Type | Branches | Deposits | Share |
|---|---|---|---|---|---|
| 1 | Wells Fargo Bank, National Association | Bank | 54 | $9.34B | 14.42% |
| 2 | Bank of America, National Association | Bank | 16 | $6.20B | 9.57% |
| 3 | Nusenda Federal Credit Union | Credit union | 28 | $3.73B* | 5.75% |
| 4 | Sunward Federal Credit Union | Credit union | 13 | $2.99B* | 4.62% |
| 5 | BOKF, National Association | Bank | 13 | $2.66B | 4.11% |
| 6 | UMB Bank, National Association | Bank | 21 | $2.52B | 3.88% |
| 7 | U.S. Bank National Association | Bank | 21 | $2.44B | 3.77% |
| 8 | WaFd Bank | Bank | 18 | $1.84B | 2.85% |
| 9 | First American Bank | Bank | 17 | $1.48B | 2.28% |
| 10 | Enterprise Bank & Trust | Bank | 6 | $1.46B | 2.25% |
| 92 more institutions, year-over-year share and branch changes with Pro →$29/mo, cancel any time. | |||||
* Credit-union deposits are estimated (June total shares spread evenly across branches).
Put these institutions on the territory map, screen them by ratio, or ask your AI assistant which ones are losing share.
| 21% |
| 1,373 |
| Curry | $1.23B | 11 | 30% | 1,755 |
| Los Alamos | $1.23B | 7 | 51% | 3,216 |
| Otero | $1.08B | 10 | 29% | 1,790 |
| McKinley | $1.05B | 7 | 51% | 3,184 |
| Rio Arriba | $1.01B | 8 | 31% | 2,081 |
| Taos | $962.9M | 6 | 40% | 2,627 |
| San Miguel | $796.8M | 5 | 29% | 2,387 |
| Lincoln | $743.1M | 8 | 29% | 1,589 |
| Grant | $692.5M | 7 | 28% | 1,767 |
| Luna | $637.5M | 6 | 36% | 2,407 |
| Colfax | $452.8M | 3 | 70% | 5,393 |
| Socorro | $387.6M | 4 | 34% | 2,822 |
| Quay | $329.7M | 7 | 28% | 1,991 |
| Cibola | $327.5M | 4 | 50% | 3,876 |
| Roosevelt | $303.6M | 5 | 52% | 3,528 |
| Sierra | $302.2M | 4 | 30% | 2,560 |
| Torrance | $201.1M | 3 | 51% | 4,080 |
| Union | $173.1M | 3 | 59% | 4,408 |
| Mora | $164.4M | 4 | 40% | 3,261 |
| Hidalgo | $99.0M | 1 | 100% | 10,000 |
| DeBaca | $65.8M | 1 | 100% | 10,000 |
| Guadalupe | $64.8M | 2 | 60% | 5,208 |
| Catron | $41.8M | 1 | 100% | 10,000 |
| Harding | $1.5M | 1 | 100% | 10,000 |
| Metro | Deposits | Inst. | Leader | Top share | HHI |
|---|---|---|---|---|---|
| Albuquerque, NM | $30.32B | 41 | 17% | 763 | |
| Santa Fe, NM | $7.06B | 21 | 19% | 904 | |
| Las Cruces, NM | $5.22B | 26 | 18% | 888 | |
| Farmington, NM | $2.63B | 13 | 26% | 1,627 |