| # | Institution | Type | Branches | Deposits | Share |
|---|---|---|---|---|---|
| 1 | White Sands Federal Credit Union | Credit union | 1 | $89.3M* | 29.54% |
| 2 | Citizens Bank of Las Cruces | Bank | 1 | $82.2M | 27.20% |
| 3 | First Savings Bank | Bank | 1 | $72.8M | 24.09% |
| 4 | Bank of the Southwest | Bank | 2 | $57.9M | 19.17% |
* Credit-union deposits are estimated (June total shares spread evenly across branches).
| Year | Deposits | Institutions | Branches | Leader | Top share | HHI |
|---|---|---|---|---|---|---|
| 2026 | $302.2M | 4 | 5 | White Sands Federal Credit Union | 29.5% | 2,560 |
| 2025 | $316.4M | 4 | 5 | Citizens Bank of Las Cruces | 30.4% | 2,568 |
| 2024 | $286.4M | 4 | 5 | White Sands Federal Credit Union | 30.7% | 2,554 |
| 2023 | $294.2M | 5 | 6 | White Sands Federal Credit Union | 30.4% | 2,269 |
| 2022 | $297.3M | 5 | 6 | White Sands Federal Credit Union | 30.0% | 2,282 |
Every institution above links to its profile — ratios, peer medians and this quarter’s change signals. Pro adds the full table, share movement and CSV export.