| # | Institution | Type | Branches | Deposits | Share |
|---|---|---|---|---|---|
| 1 | Citizens Bank of Las Cruces | Bank | 1 | $96.3M | 30.43% |
| 2 | White Sands Federal Credit Union | Credit union | 1 | $86.9M* | 27.47% |
| 3 | First Savings Bank | Bank | 1 | $69.0M | 21.79% |
| 4 | Bank of the Southwest | Bank | 2 | $64.2M | 20.31% |
* Credit-union deposits are estimated (June total shares spread evenly across branches).
| Year | Deposits | Institutions | Branches | Leader | Top share | HHI |
|---|---|---|---|---|---|---|
| 2025 | $316.4M | 4 | 5 | Citizens Bank of Las Cruces | 30.4% | 2,568 |
| 2024 | $286.4M | 4 | 5 | White Sands Federal Credit Union | 30.7% | 2,554 |
| 2023 | $294.7M | 5 | 6 | White Sands Federal Credit Union | 30.5% | 2,271 |
| 2022 | $297.8M | 5 | 6 | White Sands Federal Credit Union | 30.1% | 2,285 |
Every institution above links to its profile — ratios, peer medians and this quarter’s change signals. Pro adds the full table, share movement and CSV export.