| # | Institution | Type | Branches | Deposits | Share |
|---|---|---|---|---|---|
| 1 | Royal Credit Union | Credit union | 6 | $524.1M* | 39.81% |
| 2 | Westconsin Credit Union | Credit union | 2 | $172.7M* | 13.12% |
| 3 | Old National Bank | Bank | 1 | $133.4M | 10.14% |
| 4 | Frandsen Bank & Trust | Bank | 1 | $100.5M | 7.64% |
| 5 | First Resource Bank | Bank | 1 | $69.4M | 5.27% |
| 6 | Dairy State Bank | Bank | 1 | $62.1M | 4.72% |
| 7 | Citizens State Bank of La Crosse | Bank | 1 | $61.4M | 4.67% |
| 8 | U.S. Bank National Association | Bank | 1 | $54.7M | 4.15% |
| 9 | Hiawatha National Bank | Bank | 1 | $52.5M | 3.99% |
| 10 | Sterling Bank | Bank | 1 | $36.9M | 2.81% |
| 2 more institutions, year-over-year share and branch changes with Pro →$29/mo, cancel any time. | |||||
* Credit-union deposits are estimated (June total shares spread evenly across branches).
| Year | Deposits | Institutions | Branches | Leader | Top share | HHI |
|---|---|---|---|---|---|---|
| 2025 | $1.32B | 12 | 20 | Royal Credit Union | 39.8% | 2,038 |
| 2024 | $1.04B | 10 | 17 | Royal Credit Union | 46.6% | 2,621 |
| 2023 | $1.10B | 10 | 17 | Royal Credit Union | 49.9% | 2,947 |
| 2022 | $1.17B | 10 | 17 | Royal Credit Union | 50.5% | 2,954 |
Every institution above links to its profile — ratios, peer medians and this quarter’s change signals. Pro adds the full table, share movement and CSV export.