| # | Institution | Type | Branches | Deposits | Share |
|---|---|---|---|---|---|
| 1 | Royal Credit Union | Credit union | 6 | $546.2M* | 32.58% |
| 2 | Nicolet National Bank | Bank | 2 | $192.8M | 11.50% |
| 3 | Westconsin Credit Union | Credit union | 2 | $184.8M* | 11.03% |
| 4 | Old National Bank | Bank | 1 | $174.6M | 10.42% |
| 5 | First Resource Bank | Bank | 1 | $148.9M | 8.88% |
| 6 | Frandsen Bank & Trust | Bank | 1 | $91.2M | 5.44% |
| 7 | Dairy State Bank | Bank | 1 | $61.8M | 3.68% |
| 8 | Citizens State Bank of La Crosse | Bank | 1 | $61.5M | 3.67% |
| 9 | U.S. Bank National Association | Bank | 1 | $58.0M | 3.46% |
| 10 | Hiawatha National Bank | Bank | 1 | $57.3M | 3.42% |
| 3 more institutions, year-over-year share and branch changes with Pro →$29/mo, cancel any time. | |||||
* Credit-union deposits are estimated (June total shares spread evenly across branches).
| Year | Deposits | Institutions | Branches | Leader | Top share | HHI |
|---|---|---|---|---|---|---|
| 2026 | $1.68B | 13 | 22 | Royal Credit Union | 32.6% | 1,595 |
| 2025 | $1.50B | 13 | 22 | Royal Credit Union | 34.9% | 1,717 |
| 2024 | $1.39B | 12 | 20 | Royal Credit Union | 35.0% | 1,791 |
| 2023 | $1.48B | 12 | 20 | Royal Credit Union | 36.8% | 1,948 |
| 2022 | $1.58B | 12 | 20 | Royal Credit Union | 37.2% | 1,948 |
Every institution above links to its profile — ratios, peer medians and this quarter’s change signals. Pro adds the full table, share movement and CSV export.